Pop-Culture | Posted by Julie Z on 08/19/2009
The Art of YouTubery
YouTube has always been fascinating to me.
For one, I really like basking in human stupidity in order to feel better about myself, and youtube is a particularly excellent way to do this.
But also, YouTube has launched careers. It has connected people to their favorite celebrities, proving that they are not in fact robots (for the most part). And, though this is the least utilized aspect of YouTube, it’s a way for aspiring artists to showcase their work, or to just have fun.
Show Me The Money
Let’s consider Fred. Lucas Cruikshank, who created the character of Fred Figglehorn, is going to be a sophomore this year. He also has a freakin empire because of this channel – a series of videos based on a 6-year-old with anger management issues. He has made a predicted $100,000 + from sponsorship and ad-revenue, and even landed himself a role in an upcoming movie.
If you’ve never seen Fred, here’s the episode that was nominated for a Kid’s Choice Award – Fred Goes Swimming
Whether you like the Fred videos or not (and I know a lot of people who emphatically do not)- you have to admit Lucas Cruikshank is awesome for proving that teens can do some incredible stuff. He’s got an incredible business sense, and for me is the ultimate example of how our generation is going to take over the world before we’re 30.
As for me, well, I stared blankly at the screen the first time I watched Fred, feeling like I had completely missed the point and astonished by the millions of hits it got. By simply trying to figure out the phenomenon, and watching almost all of his videos in the process, I got hooked. Weird, how that works…
For All My Adoring Fans…
And then of course there are the awesome celebrities who make videos for their fans. Where nothing happens. And they talk to hear the sound of their own voice. And possibly make fun of other celebrities they’re threatened by. Like Miley Cyrus and that 20-year-old girl who was friends with her to get her own career, who in this video made fun of Demi Lovato and an apparent gap she had in her teeth and her dark makeup.
But then there’s Taylor Swift, who actually managed to make a cute video that would probably entertain her fans and isn’t just her talking incessantly or making fun of anybody. And she has a wicked sweet happy dance.
The verdict? It’s cool that celebrities want to reach out to their fans. It’s even cooler when there’s a point to their rambling. It’s also fun for me to use these videos to show people the basis of my slightly negative opinions of some current celebrities.
Then there is the DIY aspect of youtube, where anybody can put up their own short films, like fbomb reader Jacquie, who created a silent series about a lovable prostitute, Harlot.
I think YouTube is one of the great inventions our generation has really hooked onto. It’s sort of like blogging in that we have the unprecedented opportunity to share our ideas. And whether or not these ideas circulate or not is up to us, not some higher power at a record label, publishing company, etc. The whole thing is so inherently DIY and puts a responsibility on the audience that we’ve proven we can handle.
So, fbomb readers, what are you doing on YouTube?
Post Your Comment