Pop-Culture | Posted by Julie Z on 10/14/2009
Girlz Play Too
So, how many of you have seen this commercial for the “Hannah Montana PSP Entertainment Pack” (including a lilac PSP!):
So. They finally admit girls play video games. Girlz play too! And we replace “s” with “z” all the time. That’s the cool thing to do, yknow. I wonder what misguided focus group resulted in that conclusion.
I think that’s the only positive aspect of this new attempt at marketing video games to girls. Because honestly, I’m insulted.
1) The PSP is lilac. Because lilac is a girl color. Also, it is a soothing color, so that if we are PMSing (as we are 95% of the time– it’s just a proven fact) it will calm us so that the menfolk will be able to control us. Seriously? Why do marketers still believe that girls will buy anything in a girl color?
Like this “Barbie Grill”
I can just imagine their reasoning behind this one. Now…see the brilliance of this product is that it’s actually a MAN product. Yes, it’s true, women don’t know how to use grills. Now we can trick them into buying one ANYWAY because we made it in pink and tacked on the word Barbie to the name!
This product can be found at shinyshiny.tv, a girl’s online guide to gadgets.
So off topic, yet not really.
2) Hannah Montana and the other beautiful array of games they think girlz play.
Okay. Here’s the thing. ALL GIRLS ARE NOT OBSESSED WITH HANNAH MONTANA. Yes, wherever Miley goes millions of dollars follow, I simply can’t deny that fact. But why are teenage girls (when in reality it is PRE TEENS who are her consumers, let me assure you) always associated with Ms. Cyrus?
As if that weren’t enough here are the other titles that the Girlz Play Too site thinks girls would enjoy:
Patapon 2: From what I can tell from the trailer for the game, girls lead creatures that resemble the doodles on the edges of my math notebook, on some kind of fabulous journey via the beating of war drums? I don’t even know. Also, they apparently can’t speak any decipherable language. I don’t know, but I can’t listen to “baaa deee badumd adeee” passed off as dialogue in a tone so high pitched that it is borderline undetectable by the human ear. Borderline.
LocoRoco 2: more high pitched evilness in the form of “la la las” and other adorable syllables. But this time the characters are cute and look cuddly and smiey, so as not to intimidate my poor, fragile soul.
Petz: Dogz Family: SERIOUSLY WHAT IS WITH THE Z’s AS S’s? Did I miss something? But anyway, generally more cute, fuzzy animals and simplistic concepts.
And then. The kicker.
Cloudy with a Chance of Meatballs: Okay. Here’s the thing. We are girls. This does not automatically mean that we are stupid, or have the mentality of a 7 year old.
3) Girlz are stoopid. It would be one thing if this were specifically marketed towards young girls (as the simplistic concepts, insultingly adorable characters and overwhelming presence of “la la la” music would suggest) but no. This is just marketed towards GIRLZ.
Girls play real games. We are smart and like to be challenged.
The stereotypes in this marketing plan are so ridiculous. Can’t. Even. Comprehend.
Post Your Comment