Pop-Culture | Posted by Julie Z on 04/1/2010

An Answer to those Stupid Tampon Ads

Why are tampon ads constantly stupid? It’s embarrassing how advertisers think that because periods are a “girl” problem that we must want to see “girly” ads. So what does this translate to? Girls behaving stupidly and in a way that has nothing to do with their periods.

Example 1

Now, I understand loving being a woman and all that – I’m not ashamed of my period – but to be perfectly honest it does not make me want to dance and sing. Ever. But, gee, isn’t this what girls do when they’re happy? They jump around in flippy dresses with big goofy smiles on their faces! I’m actually surprised there isn’t a field of daisies in the background.

Example 2

Well, thank god our periods aren’t getting in the way of serious business, like wearing bikinis and LYING THERE. Heaven forbid we might have to wear a one piece…and lie there. Plus, “Mother Nature” scares me. While it is interesting that the period is framed as a “gift” rather than a “curse” it’s definitely sarcastic, so anything positive about this commercial ends there. Plus, I just cringe thinking about that gift coming out of me every month…I don’t care if it is a euphemism, when they actualize it…lord have mercy that’s a pointy freaking box.

But there is hope for tampon commercials. I recently saw this Kotex ad:

Maybe Kotex was just trying to tap into their sarcastic teen market…but it worked for me. At least there’s one less ridiculous tampon ad out there!

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  • O'Phylia @ at 12:25 pm, April 1st, 2010

    I cracked up when I saw the UByKotex ad.

  • Ruthie G @ at 2:04 pm, April 1st, 2010

    The first ad reminded me of the ones they used to show on Saturday morning tv when the target audience was about 6.

  • Toongrrl @ at 2:10 pm, April 5th, 2010

    Oy, period ads and Mother Nature (scary!). What’s wrong with a one piece or a tankini???? I suppose non menstral women with not-so-flat tummies don’t exist

  • Jackie @ at 1:35 pm, April 21st, 2010

    I agree, I did love the kotex advertisement. I know I’m not over joyous about my period but it’s going to happen so why act like it’s such a curse? It’s been happening for as long as women have roamed our lovely earth, you think everyone would have gotten used to it by now.

  • Victoria L @ at 2:33 am, March 7th, 2012

    Yes, getting my period makes me want to twirl around in floaty skirts with an insane smile on my face because it just feels so damn wonderful. Thank you to Playtex for finally capturing the essence of how truly bloody fantastic having your period feels.

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