Pop-Culture | Posted by Julie Z on 08/14/2010

Saturday Vids: Feminist Attack on Snack Factory’s Pretzels

In case you haven’t already seen Snack Factory’s disgusting new ad for their “thin” pretzel crisps, have a gander:

Disgusting, right? Well, thankfully, one guy decided to fight back with creativity and the facts (you CAN be too thin):

I love many things about this video. Primarily, that somebody responded intelligently to these ads and is attempting to raise awareness in the face of the media clearly doing their best to dispel the truth about eating disorders. I also love that a guy did this – unreasonably high body image standards in our culture AFFECT MEN and I’m so happy this guy is raising awareness on that front – both in the facts he presented and just the basic fact that HE took action.


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  • O'Phylia @ at 10:22 pm, August 14th, 2010


  • O'Phylia @ at 10:22 pm, August 14th, 2010

    Oops, sorry! Pressed “submit” to quickly!

    I saw this on Jezebel and I definitely gave a fist pump to this man.

  • Alex @ at 3:44 am, August 15th, 2010

    Actually, this isn’t a feminist issue, at all. This ad campaign was not targeting women over men. If you construe it as such, that’s your fault. To me, such articles are the reason feminism has a bad name!

    Granted the ad is beyond revolting, but please let’s not make this about feminism when it isn’t.

  • rockergrrrl @ at 12:14 am, August 23rd, 2010

    I would say it is a feminist issue, but not solely a feminist issue. Although it was not targeted at women over men, advertising such as this has generally been targeted at women, and unsurprisingly women have a much higher rate of disorders like anorexia and bulimia.

    Even though a feminist blog addresses this, it isn’t necessarily the reason “feminism has a bad name”: the contributors to this blog aren’t trying to make it a feminist issue. They thought it was relevant to feminism and that the readers of the blog would enjoy it.

    Also, feminism isn’t solely about women’s issues; feminism also addresses men and how gender stereotypes affect them so in that case, this is a feminist issue!

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