Props to my English professor for sending our class this video with the commentary: “(This) definitely got a “really?” from me…I find it hard to believe that they can get away with these kinds of gender stereotypes in 2011.” I concur. Really, Tide? REALLY?
You’ve seen the signs I mean – silhouette figures of two children about to cross the road: one boy, one girl. (How do we tell? One’s wearing a skirt.) (That’d be the girl.) (Really, do most girls still wear skirts to school?)
So, yes, let’s emphasize sex. Boy and Girl. Ms. and Mr. Nothing else matters.
And nothing else is possible.
Note that the boy is taller. ‘Oh, but they are.’ Not at that age! Taller suggests older which suggests more mature, wiser. And just in case you miss this not-so-subtle suggestion of male authority, look, he has his hand on the little girl’s shoulder – guiding, protecting, patronizing. It will be there for the rest of her life.
Just to make sure of that, we have this social understanding …
There’s Nothing Real About These “Real Beauty” Campaigns
Although at first it appears that companies like Dove and Bare Minerals have taken a step in the right direction by running “Real Beauty” campaigns, there’s often nothing real about them.
When I see an ad that claims to feature real women, yet the woman are still remarkably flawless, it doesn’t do a whole lot for me. At least when I see a model in an advertisement I can tell myself that the way she looks is fake, enhanced by photo shop, and probably required harmful eating practices. When I see an ad that claims to be “real” or represent “average women,” yet not a single woman weighs over 140 pounds (the average weight of an American woman) I can’t help but feel as if I’m imperfect, and the rest …