Pop-Culture | Posted by Julie Z on 11/5/2011

Saturday Vids: Really, Tide?

Props to my English professor for sending our class this video with the commentary: “(This) definitely got a “really?” from me…I find it hard to believe that they can get away with these kinds of gender stereotypes in 2011.” I concur. Really, Tide? REALLY?

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  • Emma E @ at 11:14 am, November 5th, 2011

    That girl looks exactly like my little sister. Different hair color, and that’s literally it. Except she can be girly when she wants to be, but usually not. Anyway, my point is, this ad pisses me off.

    I think the reason Tide got away with this is because it’s a girl, not a boy, in the ad, and a boy who likes girly stuff is automatically assumed to be gay, which makes it homophobic. But with a girl, she could be just a tomboy, so it gets away with it, because technically–technically–it isn’t offensive. Or something like that.

  • Mercedes @ at 4:40 pm, November 5th, 2011

    I think the commercial is slightly offensive because at the end she is like “another car garage honey?” and I literally thought “what is that supposed to mean?” When I was a little girl I liked dolls but I also like soccer and video games and no one made a negative comment about it.

  • Odysseus @ at 9:03 pm, November 5th, 2011

    It’s the desperation in tone of the mother that hurts. Make her voice a lot flatter, maybe change or remove a few words, and this is a neutral commercial.

    Still irritating that “cleanliness is something only women are experts on”, but it’s possible to find a neutral tone.

  • Ann @ at 6:29 pm, November 6th, 2011

    Eugh. Just eugh. I can’t tell you how much I absolutely hate this! The message about how young girls are supposed to act is sickeningly clear.

  • Tess (Tesneem A) @ at 7:49 am, November 7th, 2011

    What the bob?! How stupid!

  • Megs @ at 3:16 pm, November 7th, 2011

    This makes me regret buying laundry detergent this morning. I never thought I would actually regret trying to be responsible enough to make sure I didn’t run out of clean clothes.

  • Not Supermom @ at 12:33 pm, November 8th, 2011


    Nice, Tide. How lovely. Bastards.

  • Jessie @ at 6:09 pm, November 8th, 2011

    This is so dumb, honestly somehow advertisers think that the audience will relate to the product or commercial if its offensive and will somehow laugh at it. A lot of products do it, like the albino lifeguard and Korean Scotch in those Starburst contradiction commercials, and they really shouldn’t be getting away with it.

  • Amanda @ at 9:37 pm, November 10th, 2011

    I don’t actually think it’s that bad. The commercial itself is making fun of the mother and her uncomfortableness with her daughter not being traditionally feminine, not shaming the little girl for being a tomboy.

  • Misskassidee @ at 1:32 am, November 20th, 2011

    I feel the same as Amanda.It doesn’t scream “Tide thinks little girls shouldn’t play with toy cars”, because of how extreme the mom character is.If anything, they’re poking fun at her discomfort.

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