Feminism | Posted by Jocelyn A on 11/18/2010

“Feminist” Advertisements: Exploitation or Progress?

WHat Ornstein calls the Empowerment Mystique

WHat Ornstein calls the "Empowerment Mystique"

Peggy Orenstein’s “The Way We Live Now” piece in New York Times Magazine a couple months ago explores what she calls the “empowerment mystique,” or using themes of girl power to sell products that have nothing to do with promoting equality. She mentions several recent commercials by companies selling products unrelated to gender or discrimination, such as Verizon and Target, which send a message of empowerment for girls and women. This kind of ad, she claims, manipulates people to associate the company with sincerity and hopefulness. It is also a reflection of a society in which women hold the majority of jobs, and earn more bachelor’s degrees, master’s degrees, and doctorates than men.

Orenstein draws a distinction between the Verizon ad, which shows a …

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Feminism, Pop-Culture | Posted by Julie Z on 08/16/2010

Teen Botox Epidemic? What That Really Means.

Charice Pempengco

Charice Pempengco

After reading reports that Charice Pempengco, an 18-year-old singer who recently landed a part on Glee, got Botox treatments for her TV debut, I proceeded to bang my head against a wall–ironically achieving the same goal of altering the shape of my face through frustrated self-inflicted violence that Charice accomplished with poisonous injections.

No, in reality I am a nonviolent, non-masochistic person, so instead of head-banging I started compiling a mental list of teens I know that have had cosmetic procedures. The classic “Happy-16th-Birthday-Honey-Here’s-A-New-Nose” bit is probably the one I hear of most frequently. While I am currently unaware of any who have had Botox (despite The New York Times claim that teen Botox is becoming an epidemic, with 12,000 injections performed on Americans teens last year), I …

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