Props to my English professor for sending our class this video with the commentary: “(This) definitely got a “really?” from me…I find it hard to believe that they can get away with these kinds of gender stereotypes in 2011.” I concur. Really, Tide? REALLY?
Saturday Vids: K-Y Intense Features A Lesbian Couple
There’s been a lot of talk recently in the feminist blogosphere about K-Y Intense’s new commercial. K-Y has been airing commercials that feature “real” couples who use their product for some time now, but this is their first video that features a gay couple. What’s more, and what sets this commercial apart from virtually all other representations of gay couples on TV, this lesbian couple is not eroticized or featured solely for the enjoyment of a male audience. It’s actually kind of sweet. Or as sweet as what is still ultimately an attempt to sell people shit can be. Check it out:
Ah, the holidays. The time of year when houses are lit up, the streets are crowded with shoppers, and the whole family spends quality time together watching specials on television.
It’s all well and good, until little gems like these pop up.
I’m sure you’ve all seen this lovely commercial from Kay Jewelers. Where a couple is watching the storm outside, and suddenly the thunder scares the poor little girlfriend into her man’s arms. Then he gives her a sparkly necklace and everyone’s happy!
You know, I was actually thinking the last fifty-or-so years of the women’s movement actually had some impact on the way women were portrayed in the media. When I watched this commercial, my mouth literally dropped in shock.
So I’m watching Glee on Hulu because homework is boring and the internet is slowly but surely taking over the world. And because I don’t like interruptions, I opt at the beginning of the clip to watch the two-minute NuvaRing spot, instead of watching the whole episode with commercials throughout.
The scene: there are a bunch of women (props to NuvaRing, they’re not all white) sitting around a pretty garden table, laughing together as they share their hilarious, completely relatable experiences with birth control pill mishaps. The woman in purple embarks on a gripping story about how she dropped a pill while on the subway, and started calling around to pharmacies to ask “if they had any extras.” One pharmacist tells her, “You could probably just use protection, like condoms…”…