Feminism | Posted by Marina Arcuschin de Oliveira on 04/27/2015

#SpreadFeminisim: Should Feminism Go Viral?

Feminism is going viral

Feminism is going viral

A friend of mine recently shared #SpreadFeminism, a challenge campaign encouraging fellow feminists to post a video, picture, poem, or anything else related to feminism on their Facebook page for five days and invite three friends to do the same. then continue the trend.

Initially, I was excited. What a simple, powerful idea. At the same time, I couldn’t shake my doubts. I love the idea of spreading feminism, but what notions of feminism will be spread? What if this campaign affirms the struggle but erases its underlying complexities? What if it does more harm than good?

Here’s why I’m worried:

Feminism is beautiful because it is complex. I love the idea that there are so many ways to understand and practice feminism and that it …

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Pop-Culture | Posted by Fiona L on 11/2/2011

There’s Nothing Real About These “Real Beauty” Campaigns

real beauty?

"real" beauty?

Although at first it appears that companies like Dove and Bare Minerals have taken a step in the right direction by running “Real Beauty” campaigns, there’s often nothing real about them.

When I see an ad that claims to feature real women, yet the woman are still remarkably flawless, it doesn’t do a whole lot for me. At least when I see a model in an advertisement I can tell myself that the way she looks is fake, enhanced by photo shop, and probably required harmful eating practices. When I see an ad that claims to be “real” or represent “average women,” yet not a single woman weighs over 140 pounds (the average weight of an American woman) I can’t help but feel as if I’m imperfect, and …

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