Pop-Culture | Posted by Fiona L on 11/2/2011

There’s Nothing Real About These “Real Beauty” Campaigns

Although at first it appears that companies like Dove and Bare Minerals have taken a step in the right direction by running “Real Beauty” campaigns, there’s often nothing real about them.

When I see an ad that claims to feature real women, yet the woman are still remarkably flawless, it doesn’t do a whole lot for me. At least when I see a model in an advertisement I can tell myself that the way she looks is fake, enhanced by photo shop, and probably required harmful eating practices. When I see an ad that claims to be “real” or represent “average women,” yet not a single woman weighs over 140 pounds (the average weight of an American woman) I can’t help but feel as if I’m imperfect, and the rest …

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