Feminism, Pop-Culture | Posted by Julie Z on 04/24/2013

Why The New Dove Real Beauty Campaign Video Is Less Than Perfect

I (reluctantly) admit it: I am one of the many women who teared up watching the new Dove Real Beauty campaign’s “Beauty Sketches” video:

As a 20-year-old college student who, like many (most? All?) other women my age, has struggled with body image for years, the prevailing message of the video – you are more beautiful than you think and other people think so, too – was too enticing to resist. Under the influence of this video, I immediately began calculating how many minutes of time spent putting on make up I could reappropriate for sleeping now that I am apparently more beautiful than I think I am. Because, yes, as a college student that’s where my mind went first.

But more than that, watching that video I just felt…relieved. …

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