fbomb » gendered vitamins http://thefbomb.org A blog/community created for teenage girls who care about their rights as women and want to be heard. Wed, 08 Feb 2012 16:00:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 gendered vitamins? http://thefbomb.org/2009/09/gendered-vitamins/ http://thefbomb.org/2009/09/gendered-vitamins/#comments Mon, 14 Sep 2009 15:42:25 +0000 Julie Z http://thefbomb.org/?p=1369 So, most commercial piss me off. For the most part, they are stupid and uncreative and for every 30 second spot I watch I feel like I’ve lost a thousand brain cells, if not more. Also, it doesn’t help that my mother was in the advertising industry for many years and likes to shout out every single thing that’s wrong with every commercial. Every. single. commercial.

But one commercial recently caught my attention in the sexist arena.

I couldn’t find the actual video, but One-A-Day has a vitamin called “Teen Advantage.” Okay, vitamins for teens. We’re growing and shit, blah blah blah. But oh no, this vitamin is specific to gender. The ad reads:

genderedvitamins

“Healthy muscle function with Magnesium (for Him) and Healthy skin with Vitamins A and C, Copper, and Iron (for…

]]> So, most commercial piss me off. For the most part, they are stupid and uncreative and for every 30 second spot I watch I feel like I’ve lost a thousand brain cells, if not more. Also, it doesn’t help that my mother was in the advertising industry for many years and likes to shout out every single thing that’s wrong with every commercial. Every. single. commercial.

But one commercial recently caught my attention in the sexist arena.

I couldn’t find the actual video, but One-A-Day has a vitamin called “Teen Advantage.” Okay, vitamins for teens. We’re growing and shit, blah blah blah. But oh no, this vitamin is specific to gender. The ad reads:

genderedvitamins

“Healthy muscle function with Magnesium (for Him) and Healthy skin with Vitamins A and C, Copper, and Iron (for Her)”

Because girls should have unhealthy muscles and guys should have unhealthy skin? No, the values are pretty clear here, I think. Girls – worry about your skin and being pretty! Guys – worry about being strong and fitting masculinity stereotypes!

Because the commercials for acne products, makeup and any other beauty product aren’t enough…yknow the ones where I’m supposed to take advice about acne problems from girls who have perfect skin? And I think that’s the problem.

As feministing pointed out, these aren’t beauty products, these are vitamins. They’re supposed to be scientific and about health, not about enforcing gender stereotypes! What is going on here, people?

Have you guys seen any commercials lately that have really pissed you off? If so, please list below! I’ve always wanted to get a comprehensive list going, so I could hate more thoroughly. Obviously.

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