Pop-Culture | Posted by Vicky C on 12/27/2010

Diamonds Aren’t a Girl’s Best Friend

Ah, the holidays. The time of year when houses are lit up, the streets are crowded with shoppers, and the whole family spends quality time together watching specials on television.

It’s all well and good, until little gems like these pop up.

I’m sure you’ve all seen this lovely commercial from Kay Jewelers. Where a couple is watching the storm outside, and suddenly the thunder scares the poor little girlfriend into her man’s arms. Then he gives her a sparkly necklace and everyone’s happy!

…Wait, what.

You know, I was actually thinking the last fifty-or-so years of the women’s movement actually had some impact on the way women were portrayed in the media.  When I watched this commercial, my mouth literally dropped in shock.

Because along with enticing me to …

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