Feminism | Posted by Rinckey R on 02/20/2012

Jean Kilbourne’s “Killing Us Softly”

Jean Kilbourne

As Grand Rapids, Michigan yawned good morning at 7:45 am and the sun began blinking hello, I sat in my human sexuality and relationships class, watching one of the best videos I have ever seen in an academic setting. I strongly recommend that each and every one of you watch Jean Kilbourne’s “Killing Us Softly 4”.

As an advocate for women’s rights, I found this video very compelling and inspirational. It describes the advertising business and its push for narrowly defined sexuality, materialism, and the objectification of women.

The funny thing is that I have always been infatuated with the glossy covers of Cosmo, Glamour, and Vogue. There was something so undeniably glamorous and appealing to me about these magazines and the flirty techniques they promoted. I even …

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