Feminism, Pop-Culture | Posted by Clarissa D on 10/14/2013

Why Gender-Specific Toys Are Harming Girls

The majority of the Toys R Us Lego Isle is a very familiar shade of blue, copyrighted and trademarked, and gleaming under the florescent lights. In one brightly lit section, however, pink reigns supreme: the section full of toys marketed to little girls. Most of these toys can be placed in at least one of three categories: luxury play (play that seems to serve no other purpose than to stimulate the girls’ imaginations in settings of extreme opulence and wealth), housework play (in which a child mimics doing household chores, including anything from an Easy Bake Oven to a baby doll to a plastic kitchenette), or interpersonal relationship play (in which a child is meant to identify with a doll of some kind, and she and other “dolls” are meant …

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Pop-Culture | Posted by Alexa S on 09/12/2011

Observations in Target: Mass Marketing and Young Females

“Mom, look! That’s Rocky and CeCe, from ‘Shake it Up‘! Can I pleeeeease get one of their clothes?” She stands on her tiptoes to reach the highest shelf and points to a t-shirt with an attached pinstriped vest that is almost identical to the one CeCe is wearing in the poster above the rack of clothes. “I like that one!”

My post-elementary school years have contained very little Disney Channel, which I consumed vigorously as a child. But after spending a week with a seven-year-old, I was fully informed on how Disney is functioning today. I know every person says this about the shows they watched when they were kids, but I truly believe that the shows were much better then, especially for girls. Or maybe it’s just that …

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