Pop-Culture | Posted by Alec A on 07/18/2011

The Biebs Throws An Abstinence-Scented Curveball

Celebrities frequently make a quick buck on the side through endorsements of high-end scents, or even expand their own brand through eponymous perfume lines. Now Justin Bieber, of all people, is trying his hand at making the world a sweeter-smelling place. Bieber’s recently released perfume, however, is a complete reversal in the brand-development of feminine scents.

So let’s take a look at the usual perfume branding model. One notable example is the treacly, melodramatic endorsement of Chanel No. 5 by Nicole Kidman:

The advertisement opens with a salty, masculine Latino intoning his most solemn paean for the mysterious and beautiful Nicole Kidman, who quickly succumbs to her savior’s rugged good-looks and recklessly abandons her fame (if only for a short while, o cruel fate!) in order to hole up in …

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