Israel's Photoshop Law -- works to prevent images like this one
As of January 1, what the media has dubbed the “Photoshop Law” has gone into effect in Israel. This law mandates that models working in Israel have to have a Body Mass Index (BMI) of at least 18.5, the lowest healthy BMI possible, and companies have to clearly label advertisements containing pictures that were even slightly Photoshopped. Foreign ads must also comply. Considering 10% of teenagers in Israel suffer from eating disorders and anorexia is the number-one killer in the 15-24 age group, this law was sorely needed.
Rachel Adato, the sponsor of the bill, has been very involved in women’s health throughout her career. She served as the Chairperson of the National Council for Women’s Health and Advisor …
If you had asked me six months ago if I was affected by the media’s presentation of women, I would have responded with an unequivocal no. Yes, TV and magazines bombard us with horribly warped images of what a woman is and should be, but after all, I’m a feminist. I can expose myself to images of impossibly skinny, tall, well-dressed teens and look at them with clear eyes and my self-esteem intact. I know they’re not real! Besides, I think I’m attractive already, and just like to read the fashion magazines for the outfits, and nothing else. So what if I skim over the “how to get a hot guy to hook up with you” sections? This stuff really can’t possibly have any effect on me!
There’s Nothing Real About These “Real Beauty” Campaigns
Although at first it appears that companies like Dove and Bare Minerals have taken a step in the right direction by running “Real Beauty” campaigns, there’s often nothing real about them.
When I see an ad that claims to feature real women, yet the woman are still remarkably flawless, it doesn’t do a whole lot for me. At least when I see a model in an advertisement I can tell myself that the way she looks is fake, enhanced by photo shop, and probably required harmful eating practices. When I see an ad that claims to be “real” or represent “average women,” yet not a single woman weighs over 140 pounds (the average weight of an American woman) I can’t help but feel as if I’m imperfect, and …