I recently got an email from Dylan Lambi-Raine, who wrote: “I’m a feminista, Genders Studies and Social Work student. I live in Saskatoon, Saskatchewan and am interested in sharing a video that a group (Kayla Hatzel and Sarah Zelinski) and myself made. We were hoping to show the ridiculousness of gender stereotypes and tropes in advertising through switching gender roles in the images.”
I think their idea to reverse roles in sexist and sometimes violent ads is really thought-provoking. Check it out and share your thoughts! And for more on sexism in the media, check out one of my favorite organizations Miss Representation.
“How Do I Look?” “Do You Think He Notices Me?” And Other Useless Questions
Calvin Klein Ad For Jeans featuring Jamie Dornan and Eva Mendes Photo Credit: Steven Klein
As our culture evolves, I find that one of the most important aspects of our evolution is technology. From the wheel to the internet, every invention has contributed to a change in the way we go about our lives. This is why I think the media plays a key role in the way we conduct ourselves.
My parents have always said that they didn’t have to experience the publicity that technology has brought to society to the same extremity that we do. It gets worse for every generation and the surplus of messages about how we should live our lives has grown to be outrageous. Everything is accessible to everyone at any time.
Similar to the recent Tide commercial post, I just saw the new Dr. Pepper ad which recently joined the ranks of sexist ad campaigns like Miller Light and Pepsi Zero. Apparently, Dr. Pepper Ten is not for women. It really makes me feel all warm and fuzzy to see misogynistic advertisements in the media nowadays!