Feminism | Posted by Lauren D on 07/20/2016

Is Unilever’s Vow To End Sexism In Their Ads A True Victory?

They’re trying to change.

Recent research suggested what many feminists have already spoken up about in the past: Only 2% of Unilever ads “portray intelligent women.” Unilever — the global corporation behind many famous brands such as Dove, Axe, Lynx, and Lipton —  recently announced that they will reconsider using demeaning portrayals of women and sexism to sell their products. Instead of exploiting women’s insecurities, the company promised to instead promote images of intelligent women rather and declared that their goal is to #UNSTEREOTYPE women through the advertisements of every brand of their corporation.

Many experts have connected the prevalence of such destructive ads created by brands across the board to the rise in young girls’ negative body image. For example, activist Jean Kilbourne has noted that the average American …

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Creative | Posted by Jordan P on 12/4/2015

Are You Beach Body Ready?

“Beach body ready?”

The words claw at my brain

digging between the intricate folds of my unconscious

the instant I step onto the crowded subway.

My legs move to a seat as if they had brains of their own

because my eyes are transfixed on the neon yellow billboard ahead

I stare.

 

At the white woman’s sultry facial expression

her breasts protruding out of her yellow bikini

the frizzless blonde hair

size 20 waist

large hips

arched back

small nose

opened legs.

 

This woman doesn’t exist.

She is an object used to sell.

Exploited across Manhattan

telling women to try her weight loss powder

because just look how well it worked!

Isn’t it so nice of her to want to help womankind?

 

I know she is photo-shopped.…

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Pop-Culture | Posted by Callie B on 03/19/2012

Why the Jersey Shore is No Longer On My DVR List

When I first saw Miss Representation it stunned me—in the best of ways. I didn’t immediately take the time to reflect on it, but then a few nights ago I was unlucky enough to witness the newest Carl’s Jr. commercial, where a very hungry Kate Upton seductively devours a burger while wearing basically, well, nothing. And after 23 years of demeaning media onslaught, I’m thinking I’ve had enough.

Before watching Miss Representation, I indulged in the occasional “guilty pleasure”—reality TV being my wind-down-at-the-end-of-the-day treat. I saw no harm in it. It’s just mindless entertainment, right? Shows like Jersey Shore and Keeping Up With The Kardashians were among my favorites. But that was before the film, before my eyes were opened to the very (real) poison of this seemingly harmless …

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Pop-Culture | Posted by Kate H on 11/12/2011

Saturday Vids: Dr. Pepper Just For Men

Similar to the recent Tide commercial post, I just saw the new Dr. Pepper ad which recently joined the ranks of sexist ad campaigns like Miller Light and Pepsi Zero. Apparently, Dr. Pepper Ten is not for women. It really makes me feel all warm and fuzzy to see misogynistic advertisements in the media nowadays!

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Pop-Culture | Posted by Julie Z on 08/6/2011

Saturday Vids: Zappos – More Than Sexist?

Two young women, Bree and Molly, making change by walking the streets, opposing Zappos' new advertising campaign. AWESOME. Sign their petition here.

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Pop-Culture | Posted by Vicky C on 12/27/2010

Diamonds Aren’t a Girl’s Best Friend

Does EVERY kiss begin with Kay? At least not from me...

Does EVERY kiss begin with Kay? At least not from me...

Ah, the holidays. The time of year when houses are lit up, the streets are crowded with shoppers, and the whole family spends quality time together watching specials on television.

It’s all well and good, until little gems like these pop up.

I’m sure you’ve all seen this lovely commercial from Kay Jewelers. Where a couple is watching the storm outside, and suddenly the thunder scares the poor little girlfriend into her man’s arms. Then he gives her a sparkly necklace and everyone’s happy!

…Wait, what.

You know, I was actually thinking the last fifty-or-so years of the women’s movement actually had some impact on the way women were portrayed in the media.  When I watched this commercial, my …

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