Feminism, Pop-Culture | Posted by YingYing S on 09/14/2012

Skin Is Just An Organ – But Insecurity Sells

The whitewashing of Beyonce

I am not white.

Yeah, I know, stating the obvious, but in fact, even for someone of Chinese ethnicity, I am decidedly not on the pale end of the spectrum. And every time I flip open a fashion magazine here in America or visit my home city of Beijing, decked out with all its skin-lightening billboards, I am reminded that because of my skin tone, the world wants me to change.

Previously referenced as “the Snow White complex,” the pressure to be white has overtaken most of the world as an indisputable standard of beauty, despite the fact that every standard of beauty we try to mold ourselves to is culturally constructed.

In Asia and India, skin lightening has soared into popularity thanks to …

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