Pop-Culture | Posted by Carolina G on 06/9/2014
On YouTube Celebrities and Blurred Consent
Once considered niche performers, YouTube vloggers are increasingly jumping off our computer screens and becoming celebrities in the real-world sense. They play concerts around the world, have clothing lines and makeup collections, have meet ups that are attended by thousands, and make millions of dollars (case in point: Justin Bieber). YouTube as a company, instead of solely providing a platform for this unique celebrity formation, has recently decided to more actively participate in perpetuating this new celebrity culture: they are currently featuring some of their stars, such as Michelle Phan, Rosanna Pansino, and Bethany Mota, in nation-wide advertisements.
This new type of celebrity is predicated on the idea of accessibility. Unlike the movie stars we only access via orchestrated interviews, YouTube stars seem far more accessible. The entry-barrier to …