Feminism, Pop-Culture | Posted by Clarissa D on 10/14/2013

Why Gender-Specific Toys Are Harming Girls

The majority of the Toys R Us Lego Isle is a very familiar shade of blue, copyrighted and trademarked, and gleaming under the florescent lights. In one brightly lit section, however, pink reigns supreme: the section full of toys marketed to little girls. Most of these toys can be placed in at least one of three categories: luxury play (play that seems to serve no other purpose than to stimulate the girls’ imaginations in settings of extreme opulence and wealth), housework play (in which a child mimics doing household chores, including anything from an Easy Bake Oven to a baby doll to a plastic kitchenette), or interpersonal relationship play (in which a child is meant to identify with a doll of some kind, and she and other “dolls” are meant …

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Feminism | Posted by Julie Z on 10/8/2009

Why I Want to be Swedish

Lemondrop.com is reporting that Swedish-based consumer advocacy group Reklamombudsmannen (love the name…) made a claim against Toys ‘R’ Us for featuring “outdated gender roles” in their 2008 Christmas catalog.

It’s baller that somebody did something about the ridiculously gender segregated toys in that store (and in many toy stores). But that’s not even the best part.

Apparently, this claim originated from a Stockholm sixth-grade class’s school project. As Lemondrop reports:

The class examined the toy catalog, which showed boys playing in “action-filled environments” as superheroes, while girls are shown “sitting or standing in passive poses” dressed up in princess costumes. The kids felt that the scenes reinforced a subjective idea of normal play, and filed a complaint against Toys ‘R’ Us for gender discrimination.

They argued that gender discrimination is …

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