Feminism | Posted by Julie Z on 10/8/2009
Why I Want to be Swedish
Lemondrop.com is reporting that Swedish-based consumer advocacy group Reklamombudsmannen (love the name…) made a claim against Toys ‘R’ Us for featuring “outdated gender roles” in their 2008 Christmas catalog.
It’s baller that somebody did something about the ridiculously gender segregated toys in that store (and in many toy stores). But that’s not even the best part.
Apparently, this claim originated from a Stockholm sixth-grade class’s school project. As Lemondrop reports:
The class examined the toy catalog, which showed boys playing in “action-filled environments” as superheroes, while girls are shown “sitting or standing in passive poses” dressed up in princess costumes. The kids felt that the scenes reinforced a subjective idea of normal play, and filed a complaint against Toys ‘R’ Us for gender discrimination.
They argued that gender discrimination is …
