Pop-Culture | Posted by Alexa S on 09/12/2011

Observations in Target: Mass Marketing and Young Females

“Mom, look! That’s Rocky and CeCe, from ‘Shake it Up‘! Can I pleeeeease get one of their clothes?” She stands on her tiptoes to reach the highest shelf and points to a t-shirt with an attached pinstriped vest that is almost identical to the one CeCe is wearing in the poster above the rack of clothes. “I like that one!”

My post-elementary school years have contained very little Disney Channel, which I consumed vigorously as a child. But after spending a week with a seven-year-old, I was fully informed on how Disney is functioning today. I know every person says this about the shows they watched when they were kids, but I truly believe that the shows were much better then, especially for girls. Or maybe it’s just that …

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Feminism | Posted by Talia on 08/2/2011

Like When We Were Eight

A little while ago, I was at my friend’s house for the weekend. Her younger sister, who was in second grade, had a friend over (let’s call her T) on Saturday night. According to today’s beauty standards, T is absolutely gorgeous, despite the fact that she is only eight years old. In addition to being physically appealing, her personality is totally adorable.

The thing I remember T most for, however, is the fact that she laughed. That is, that she laughed despite the big gap between her two front teeth.

It struck me that this little girl wasn’t afraid to laugh out loud, that she wasn’t afraid to smile. She wasn’t trying to hide her “imperfect” teeth. She didn’t feel self-conscious about it. She just didn’t care that her teeth …

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Pop-Culture | Posted by Alec A on 07/18/2011

The Biebs Throws An Abstinence-Scented Curveball

Hey Girl. Wait for me. *puppy dog eyes*

Hey Girl. Wait for me. *puppy dog eyes*

Celebrities frequently make a quick buck on the side through endorsements of high-end scents, or even expand their own brand through eponymous perfume lines. Now Justin Bieber, of all people, is trying his hand at making the world a sweeter-smelling place. Bieber’s recently released perfume, however, is a complete reversal in the brand-development of feminine scents.

So let’s take a look at the usual perfume branding model. One notable example is the treacly, melodramatic endorsement of Chanel No. 5 by Nicole Kidman:

The advertisement opens with a salty, masculine Latino intoning his most solemn paean for the mysterious and beautiful Nicole Kidman, who quickly succumbs to her savior’s rugged good-looks and recklessly abandons her fame (if only for a short while, o …

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Pop-Culture | Posted by Julie Z on 03/9/2010

A Generation of Prosti-tots

the good old days

the good old days

Last year, I worked at an after-school day care center for kids in preschool-6th grade. Basically, after a long day at school, I hauled my ass to work where for 3 hours I was surrounded by a bunch of kids who were primarily in their single digits and not only acted as though they hadn’t just been at school for 8 hours but had also shot up some 5 hour energy. Seriously, these kids were nuts.

A family friend recently sent me this article about “prosti-tots,” a catchy yet disturbing phrase, that got me thinking about my experience at work. Basically, if you think our generation is messed up, the next one has it coming.

For some reason the little tykes at work seemed to trust …

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