Pop-Culture | Posted by Julie Z on 04/13/2013

Saturday Vids: Reversing Gender Roles in Ads

I recently got an email from Dylan Lambi-Raine, who wrote: “I’m a feminista, Genders Studies and Social Work student. I live in Saskatoon, Saskatchewan and am interested in sharing a video that a group (Kayla Hatzel and Sarah Zelinski)  and myself made. We were hoping to show the ridiculousness of gender stereotypes and tropes in advertising through switching gender roles in the images.”

I think their idea to reverse roles in sexist and sometimes violent ads is really thought-provoking. Check it out and share your thoughts! And for more on sexism in the media, check out one of my favorite organizations Miss Representation.

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