Pop-Culture | Posted by Bethan S on 02/29/2012

Yorkie: Not Just For The Blokie

The majority of us in the UK will remember the controversial 2002 campaign for the chunky, ‘King size, not Queen sized’ Yorkie chocolate bar. This campaign’s primary slogan stated daringly: ‘It’s Not For Girls’.

My younger brothers found the campaign a great novelty and drew amusement by purposefully eating the blue-wrapped bar with over-exaggerated pleasure while simultaneously boasting and proclaiming that because I was a girl, I wasn’t allowed to consume the chocolate. Be it petty child-like banter on display, it was clear that the story ran much deeper. Nestle (the company that makes the candy bar) pretty clearly implied through their slogans that women are inferior, if only to persuade males (in particular young male children) to purchase a chocolate bar.

The overall reaction to the campaign …

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